In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new opportunities available to entrepreneurs and SMEs in the global mark[...]

The 9th Edition of "Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a lo[...]

Combat the flood of new competition by building new businesses of your own! Corporate Entrepreneurship shows you how to develop and grow your organization by creating the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Drawing on real-life e[...]

Focuses on intellectual property development, funding, and marketing/selling. This book provides a treatment of valuation, deal structuring, and equity preservation issues. It discusses technology management and continuous innovation as a competitive advantage. It addresses the issue of leading, man[...]

Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture 2eafocuses on the need for every entrepreneur to at least consider entering the global market in todayEs hypercompetitive world. As an ever-growing[...]

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by some of the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associ[...]